Here is why Sheome is the word of our generation.
Singularly, only 13% women in India own a house while only 8% own land. The modern Indian woman has sufficiently asserted her independence by earning her ‘Roti’ and ‘Kapda’. However, her aspirations seem stifled to own her ‘Makaan’. Women have indeed embraced investing in SIPs and shares. But when it comes to the more traditional investment options – the majority don’t go beyond buying gold. Buying property continues to be the prerogative of the man in the household. Interestingly, its the same in families where the income of women equals or exceeds the income of men.
The Hindu succession act of 1956 gave women the full equal rights of ownership as men. However, our society’s conditioning has clearly failed to do so. Ownership of property largely occupies the male domain. We have gone so far as to ingrain the value of education and independence in women, but her home is yet not hers. A parent’s house or a husband’s house are the only properties she can truly call her ‘own’. While ‘Jointly owned’ properties take a step towards breaking these stereotypes, we think it’s quite a shy one. This step needs to be bigger, bolder and louder – just like Her Dreams. WWINGS is stepping in to do just that with Six Letters, Two Syllables, One word.
We are going big with the Word of the Generation which is bold enough to break society’s standards and loud enough to shatter her doubts.
Sheome is an announcement of Her Ownership.
WWINGS encourages The Woman to celebrate her independence and reclaim her space. Not just by owning her place but also by ‘calling it’ her own. Sheome, because She Owns Her Home. Because her place is more than just a home. It is the place she finds for herself in society. The place she calls her own with pride – an acknowledgement of her aspirations, ability and accomplishments.
The narratives of ownership will change only when women take their place in the world of property transactions. We proudly spearhead this movement for more women-owned properties. Make your first property investment, buy your first Sheome. WWINGS offers affordable, luxurious and eco-rich Heal Estate options secured with transparency, credibility and long-term support. Choose to build your Sheome the way you desire, with our farmlands and plots, or make it your own with our luxurious villas and mansions. Either way, we promise you a Sheome sweet Sheome!
